Valentines Day

By Jennifer Coles    Date released:  11th February 2014

With just a few days until Valentine's Day, you'll have noticed an increase in sales of chocolates, wine and cards, and with any luck, the best is still to come.

More than 50% of Valentine's Day shoppers buy their gift between February 7th and February 14th*, so there's a still lot of time to corner the market!

It's also now too late for shoppers to buy online, unless they want to pay additional delivery charges, so independent retailers have a big opportunity.

Gorgeous Gifts

At Booker you'll find fantastic low prices on Bailey's Chocolat Luxe Liqueur, Cadbury Milk Tray, Lindt Lindor and Mars Celebrations.

A nice bottle of whisky always goes down well, especially with the guys. We've got some impressive discounts available on The Famous Grouse, new Silverhorn Sour Mash, Jim Beam Kentucky Straight Bourbon and Aberlour Highland Single Malt.

Market these products prominently, perhaps with a cheeky sign saying 'Missed the online shopping cut-off for Valentine's Day? We've got your back', or something along these lines, ensuring you stay within the law on advertising alcohol, of course.

Romantic Meals

Although it's fun to eat out on Valentine's Day, many people show their other half they care by taking the time to cook something special.

Why not stock up on everything a budding chef could need to put together a romantic meal, and provide printed recipe cards, showing all the ingredients you need? Many major supermarkets adopt this tactic with great success.

For example, you could get in all the ingredients for a pork stroganoff: Butcher's Market Pork Loin Steaks, Elmlea, Happy Shopper paprika, Farm Fresh mushrooms, onions and lemons, Colman's wholegrain mustard.

Or how about Butcher's Market peppered grillsteaks, Farm Fresh new potatoes, roasted tomatoes, mushrooms and courgettes?

Fine Wine

It's a joy to relax with your partner and a nice glass of wine on Valentine's Day. We've got lots of great retail wines that are fit for the occasion.

Our Seven Tenths range is hugely popular, with great flavours, stylish packaging, and an RRP of £5 - £5.30. We've slashed the price of the Grenache Rosé, Chardonnay, Shiraz, Merlot, Pinot Grigio, Sauvignon Blanc, Chenin Blanc and Cabernet Sauvignon until February 18th.

For some delicious fizz, try our Vino Spumante Prosecco Extra Dry, on offer until February 18th, which has an RRP of £8.

With these ideas, along with a good supply of flowers and cards, you should have all bases covered. We wish you a very profitable Valentine's Day.


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