Sublime Wines

By Jennifer Coles    Date released:  3rd December 2013

Wine is an important product categories for independent retailers.

At Booker Wholesale, we understand that you need a strong range of wines, with good value lines for budget shoppers, premium options for discerning wine buffs, and exclusive products to set your store apart.

Introducing our retail wine range...

In response to market data and your feedback, we've completely overhauled our retail wine offering, keeping old favourites while bringing in some wonderful new products.

Quality Value Wines

Our new Copper Beach range, which replaces Sandy Cove, is fantastic value at only £12.99 a case, with an RRP of £3.50. The price is low, but the quality is high - all varieties have been independently taste tested and approved.

The British-made Distant Vines range, with a WSP of £15.99 a case, includes a fresh, fruity rosé, a smooth and jammy red, and a crisp, refreshing white.

And make sure you try our New and Exclusive Valencia and Divine Fish ranges, from sunny Spanish vineyards and fertile South African plains.

Traditionally, value wines are placed to the left on each shelf.

Enjoy Any Time

Did you know that most shoppers don't want the cheapest wine? You'll know your customers better than anyone, but our research shows that many consumers prefer to pay around £5.50 a bottle.

That's why we have 15 different wines at this RRP.

Our delicious, highly successful Seven Tenths range includes a Pinot Grigio, Chardonnay, Sauvignon Blanc, Chenin Blanc, Grenache Rosé, Merlot, Shiraz, Sauvignon Merlot and Sauvignon Blanc.

Even more exciting is our brand new Los Picos Distantes range.

You asked us for Chilean varietal wines at affordable price points, and we responded by introducing Los Picos, which features a Sauvignon Blanc, Chardonnay, Cabernet Sauvignon and a Merlot. Chilean wines are now the 6th largest category in retail, so this range has really strong potential.

Something Special

When your customer has an anniversary, or proposed to the girl of their dreams, you need something special on hand for the celebration.

With a fresh crisp taste, delicate flavour, and affordable price tag, Prosecco has long rivalled champagne as a luxury tipple. Try our new and exclusive Prosecco Sparkling Spumante Extra Dry, or our pretty pink Pinot Rosé Sparkling Spumante.

With its intense aromas of gooseberry, grapefruit and passion fruit, our award winning Waipapa Bay Marlborough Sauvignon Blanc really showcases the skill and passion of the producer. Your customers will soon be looking for any excuse to treat themselves!

So have a look at our brand new wine range, and give these innovative products a try!

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