How to Survive Christmas Part One: The Menu

By Jennifer Coles    Date released:  5th November 2013

Working in catering at Christmas can be a rollercoaster ride! Your restaurant will be besieged by raucous office parties, the bar four-deep with students waiting to be served.

But if you have a foolproof plan in place, your can really reduce the headache, and you can make enough profit to see you through a quieter January.

Source Great Value Ingredients

If you haven't sketched out your Christmas menu yet, now is the time to do it. We've just released our famous Price Locked Down leaflet, which features over 250 staple products, with prices frozen until December 31st.

The leaflet features all the catering suppliers you'll need to feed an army this winter. We've got some fantastic quality meats, such as 5 Bone Beef Forerib, Horseshoe Pork Leg, and top quality chicken breasts.

All the trimmings are included too, from Pigs in Blankets to Gressingham Goose Fat and sprouts.

Frozen fish is often the freshest, as it's frozen just after it's caught. Check out our amazing low prices on scallops, Scottish salmon fillets, sea bass and prawns. There are also brilliant multi-buy deals on the essential catering supplies, like Chef's Larder Gravy Granules and Sargent's Mince Pies.

Deserts, cheeses, pates and party foods are all included in our Prices Locked Down leaflet, and there are some incredibly good deals on 'big ticket' products such as Smirnoff Vodka, Glenlivet 12 year old malt whisky and Sierra Tequilla. Sales of spirits can rise up to 40% in the festive season, so make sure you have plenty of options available.

Plan your Menu

We recommend creating a special Christmas menu, perhaps with two or three courses included for a set price. You may wish to offer some nice incentives, such as a complimentary glass of mulled wine with each order.

Make sure you include plenty of vegetarian options, such as Mushroom Wellington, a modern nut roast, or pumpkin and pine nut ravioli.

Start your Marketing

During November, try to draw attention to your Christmas offers, whether to regular customers, or visitors you haven't seen before. Do make sure that Christmas Party information is on every table, on posters in the main bar and in the toilets, too.

Social media is a fantastic, low cost way to spread the word, so you could upload your Christmas menu, and let people know you're open for bookings.

If you have any contacts at local businesses, you could be proactive and get in touch, offering them a special deal on early bookings. Finally, if you have the budget, a radio advert could mean great results.

Ensure your staff are fully trained on how to handle bookings, and watch your Christmas take shape.

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