Game, Set & Match!

By Jane Day    Date released:  17th June 2014
The countdown has begun - it's now just a few days until the start of Wimbledon on 23rd June, where Brits will be excitedly watching with baited breath to see if Andy Murray can retain his title !

Wimbledon is one of four prestigious international 'Grand Slam' tennis tournaments, so anyone who manages to bag a ticket is guaranteed to see some world class tennis.

At Wimbledon itself, the menu is very British. The venue's many food stalls sell more than 190,000 sandwiches, 32,000 portions of fish and chips, 200,000 glasses of Pimms, 25,000 bottles of champage and 350,000 cups of tea and coffee during the tournament.

The consumption of Strawberries and cream is infamous; spectators get through an amazing 112,000 punnets of fresh strawberries and 7,000 litres of cream across the fortnight !

Whilst Wimbledon drew a crowd of around 487,000 people in 2013, this figure is dwarfed by the number- watching on television - in the UK alone, 17.3mn people tuned in to watch Andy Murray beat Novak Djokovic in the Mens 2013 Final. This, combined with the influx of tourists in many areas of the country, means that Wimbledon is a fantastic opportunity for pubs, bars, restaurants and shops.

As always, if you're screening the matches, make sure you advertise this in advance - this is an ideal time for friends and family to plan an outing together.

Cafés and restaurants might like to consider putting on an extra Wimbledon menu, featuring Strawberries and Cream and some yummy sandwiches. Take a look at page 84 of our All About Food book for some tips on making the most of sandwiches such as Brie and Red Grape Ciabatta, or page 100 for some easy afternoon tea recipes like Classic Victoria Sponge or Lemon Cupcakes . All of the catering supplies needed to create these dishes are available from Booker Wholesale.

Of course, it wouldn't be a British summer without Pimms. Remember to stock up at Booker Wholesale on both standard and the Blackberry & Elderflower varieties. You could also buy one of our Pimms Hampers, and raffle it for charity in your business.

For an even more unusual twist on the theme, why not make the most of our extensive wholesale drink range, and mix Frutatto Strawberry Liqueur with Cream Soda for a Wimbledon cocktail?

These menu ideas are quick, easy, and high profit, so whether Andy Murray wins or loses, it'll be game, set and match for your business.

And, just as a final thought - did you know that they could fit 290 million tennis balls into Centre Court with the roof closed .

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